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Keyword Cannibalization Checker

Find pages that compete for the same search, before or after you publish.

One page and keyword per line, or a table with Query, Page and Impressions columns. Checked in your browser.

1 group of near-identical keywords. These keywords differ by a word or two, and Google often treats them as one search. Check whether the pages really answer different questions.

Near-identical keywords

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A second page for the same search rarely helps the first.

Find the keywords worth your effort with the Striking Distance Keyword Finder.

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SEO guide

When two of your pages compete for one search, neither wins

Keyword cannibalization is two or more pages on the same site targeting the same search. Google has to pick one, and it often switches between them from week to week, so neither holds a steady position. Links and signals get split between the two pages, and the one that ranks may not be the one you wanted.

Two ways to check

  • Before you publish: a list of pages and keywords.Write one line per page, the URL and the keyword it is meant to rank for. The tool compares the keywords after removing filler words, ignoring word order and plurals, so "seo tools" and "best SEO tool" count as the same search.
  • After publishing: a Search Console export. Paste a table with a query and a page on every row, with impressions. The tool finds queries where a second page earns a fifth or more of the impressions, which is the sign Google is splitting them.

Getting the Search Console data

The Search Console website exports queries and pages separately, so it cannot give you this table directly. Use the Search Console API, a Looker Studio table with both dimensions, or a Google Sheets connector, and export the result as CSV with the columns Query, Page, Clicks, Impressions and Position.

What to do when you find it

  • Merge the two pages into the stronger one and redirect the weaker URL to it. This is right when both answer the same question.
  • Differentiate if the pages really serve different needs. Change the weaker page's focus, title and headings so it targets a different search.
  • Point internal links for that keyword at the page you want to win, with the keyword as the anchor text.
  • Do nothing when one page is an obvious winner and the other is a tiny share. Not every overlap is a problem.

Related tools

To find keywords that are close to ranking, use the Striking Distance Keyword Finder. To set up the redirect for a merged page, see the Redirect Checker.

Frequently asked

Is every overlap a problem?

No. A guide and a product page can both appear for a broad term and serve different intent. The problem is two pages answering the same question.

Does this upload my data?

No. Everything is analysed in your browser.