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Keyword Grouper

Paste a keyword list and get it sorted into topics, so each group becomes one page. Add search volumes to find the group worth writing first.

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Add a search volume after a comma, tab or semicolon to rank groups by it. A CSV or a copy from a spreadsheet works.

Broad: one shared word is enough, with the closest pair of words preferred.

What you get

  • Keywords sorted into topics by the words they share
  • The main keyword for each group, chosen by volume
  • A flag where one group mixes how-to and buying searches
  • A CSV with every keyword and its group

Writing guide

One page per topic: how to turn a keyword list into a plan

A list of five hundred keywords is not a content plan. The plan starts when you decide which keywords belong on the same page, because writing one page for each keyword leaves you with dozens of thin pages competing with each other, and writing one page for everything leaves you with a page that is about nothing in particular.

How the grouping works

  • Words, not meaning. Each keyword is reduced to its meaningful words: filler such as how to or the is dropped and plurals are folded, so shoe and shoes match.
  • Broad takes the word shared by the most keywords and groups them, then repeats with what is left. If a closer pair of words covers at least 30% of that group, such as dog food inside food, it uses the pair, so unrelated topics are not lumped together.
  • Tight needs two shared words, so groups are narrower and more alike, and more keywords are left over.
  • The main keyword is the one with the highest volume, or the shortest if there are no volumes. Build the page around it and use the others as subheadings and variations.

What it cannot know

This groups by wording. It does not look at Google's results, which is the stronger test: two keywords that return mostly the same pages belong on one page, however different they look. If it matters, search a pair of keywords in Google and compare the top results. Two keywords with the same pages in the top ten belong together, and keywords that return different pages do not, whatever words they share. Wording can also mislead in the other direction, as apple pie and apple phone share a word and nothing else.

Mixed intent

Each keyword is tagged informational, commercial or transactional from its words, for example how to, best or buy. When a group holds both informational and transactional keywords, it is flagged. Someone searching “how to choose a laptop” and someone searching “buy laptop” want different pages, so you may want to split the group. The tags are a sorting aid from the words alone and are not a measurement.

Using the result

  1. Add volumes and sort by volume. The top group is the first page worth writing.
  2. Open each group and pick the main keyword. Check the mixed-intent flag.
  3. Look at what is left over. Some is a topic of its own, some is noise to drop.
  4. Export the CSV and keep it as the map from keyword to page. If two pages end up targeting the same group, use the Keyword Cannibalization Checker to find the clash.