When you type into a search box, it finishes your sentence. Those completions are not guesses by a writer. They are the most common searches that begin the same way, which makes them one of the few honest, free windows into what people actually look for. This tool asks for those completions at scale: your keyword followed by every letter, every question word and every comparison, so a handful of words turns into hundreds of real searches.

The six ways to expand a keyword

Suggestions: what the search box offers for your keyword by itself. The starting point.
Alphabet: your keyword followed by a, then b, and on through z and 0 to 9. Each letter pulls a different set, so this is where most of the long tail comes from.
Before: letters in front of your keyword. It finds phrases that end in it, such as "best" and "free" modifiers you would not think to type after.
Questions: who, what, when, where, why, how, which, can, is, are, does, will, should and do in front. These are the searches an article can answer directly.
Prepositions: for, with, without, near, to, in, on and others after the keyword, which show who it is for and where it is used.
Comparisons: vs, or, versus, and and alternative, which show what people weigh your keyword against.

What the colours mean

Each keyword is marked by what the searcher seems to want, read from the words alone: informational (how, what, guide, examples), commercial(best, review, vs, alternative), transactional (buy, price, discount, near me) or other. It is a rough sort, not a measurement. It will mislabel some phrases, but it is good enough to pull out the questions to answer in a guide from the comparisons that belong on a product page.

What this does not tell you

Autocomplete shows what people search, not how many. A suggestion near the top is more common than one further down, but there is no volume behind it. Use the list to find angles and wording, then check the few that matter in Search Console or a volume tool before you commit to writing.

From a list of keywords to a content plan

Load the Questions and Alphabet modes, then filter by "Informational" to see what to explain.
Click the keywords worth writing about. They collect in the bar at the bottom, and persist if you reload.
Group the saved ones by topic. Several close phrases usually belong on one page, not several.
Check the grouped list with the Keyword Cannibalization Checker so two of your pages do not target the same search.

Country, language and source

The country and language menu sends the same settings a searcher in that country would, so "football" gives different answers in the United States and the United Kingdom. The source switch moves between Google web search, YouTube (video searches, which are often how-to) and Bing. Requests carry no cookies, so the answers are not personalised to you.

Frequently asked

Is this really what Google suggests?

Yes. It asks the same public suggestion service the search box uses, with the country and language you choose. We do not add, rank or invent anything.

Why are some modes slower than others?

Alphabet makes 36 lookups, Questions 14, Suggestions one. They run six at a time, and answers are remembered for a few hours, so repeating a search is instant.

Is there a limit?

Yes, a daily limit per connection, so the tool is not used as a scraper. Normal use will not reach it.

Is my keyword stored?

No. It is sent to the suggestion service to be completed and is not saved on our side. Your saved keywords stay in your own browser.

Turn one keyword into hundreds of real searches