A striking distance keyword is a search where your page already ranks on page one or two, roughly positions 4 to 20, and gets impressions. Google has decided the page is relevant. It just is not high enough to be clicked much. These are the cheapest wins in SEO, because you are improving a page that already exists instead of writing one that has to earn its first ranking from nothing.

Why position matters so much

Click-through rate falls steeply with position. A result at position 3 is clicked roughly four times as often as one at position 8, and a result at position 15 on page two is barely clicked at all. A query with 1,000 impressions a month at position 8 might earn 30 clicks; the same query at position 3 might earn 110. This tool measures that gap for every keyword in your export and sorts by it.

The numbers come from a rough average click-through curve, not from your own data, so read the "extra clicks" column as a way to rank the list, not as a forecast.

How to get the file

• In Search Console, open Performance and then Search results.
• Set the date range to the last 3 months, which smooths out weekly noise.
• Choose Export and then Download CSV. The file you want is Queries.csv.
• Paste its contents here, or choose the file. The columns can be in any language, since they are read by position when the headers are not in English.

What to do with the list

• Positions 4 to 7 need the smallest push: a sharper title, a clearer answer in the first paragraph, a few internal links.
• Positions 8 to 13 usually need the page expanded to cover what the pages above it cover.
• Positions 14 to 20 need more: links from other pages, and often a real rewrite.

Group keywords by the page that ranks for them. One page often holds five of them, and one update helps all five.

Related checks

If two of your pages show up for the same keyword, use the Keyword Cannibalization Checker before editing either one. To see how a page looks in results, try the SERP Preview.

Frequently asked

Does this upload my Search Console data?

No. The file is read and analysed in your browser. Nothing is sent to a server.

Why are some queries missing?

Search Console exports only the queries Google has enough data to report, and hides rare ones for privacy. The tool also skips keywords below your minimum impressions.

Can Bold Pilot do this on its own?

Bold Pilot checks your published articles in Search Console every Monday and flags the ones that need a hand, so you do not have to export a file to find them.